Natalie is a Creative Director in New York City who combines strategic thinking with creative concepts. She ideates, directs on set, and partners in post-production to execute all projects from start to finish. She is well-versed in creating content across Fashion, Beauty, and Lifestyle for all social and digital platforms, from iPhone capture to full-scale film productions.

She began her career in social and content strategy, which enables her to create immersive campaigns that meet the brand’s overall goals, strategically execute the content rollout plan and curate the user experience across paid and organic platforms.

Natalie was part of the Laird+Partners team that won Bronze for Tiffany & Co. at the CLIO Awards in 2019. Her most recent work for OLAPLEX garnered over 10.8 Billion views on TikTok.